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This edition adds extensive new coverage, including hands-on techniques for hypertargeting, engaging customers through Twitter™ and LinkedIn®, leveraging changing social norms and much more.

Shih has even added new chapters focused on advice for small businesses, healthcare and education organizations, nonprofits and political campaigns—making this the one indispensable social networking guide for every organization!

Completely updated!
  • Five new chapters: Planning/metrics, customer service and much more
  • New and revamped case studies
  • New guest contributions from world-class experts, such as Charlene Li
  • New, instantly actionable "to-do" lists after every chapter
  • New Facebook® discussion thread and much more!
book; 350
ISBN: 978-0-13-708512-5

PRICE: $49.95


Prices are inclusive of GST where applicable. ABN: 45 784 291 092