“You can lead a horse to water, but you can’t make it drink.” An old saying and one you’ve probably heard many times before, but have you ever thought about it in a business context?

Over the years, my team has had a lot of success implementing new processes and taking advantage of technology to improve our company’s procedures. Unfortunately, we’ve also had situations where we’ve created solutions that have missed the mark. These misses can be very close (such as when an end-user just wanted us to move the location of a button), or so far away that it seems we’ve missed the target entirely (giving the user a “what were they thinking?” feeling).